Powerleague Announces Partnership with boohooMAN as Official Lifestyle Partner
We’re excited to announce one of our biggest commercial deals to date — boohooMAN has officially been named as the Official Lifestyle Partner of Powerleague.
a partnership built for the community
This collaboration has been designed from the ground up to be fully integrated across both digital and physical touchpoints within the Powerleague community. From pitch-side branding across our clubs nationwide, to cross-channel social content, talent and ambassador activity, and on-the-ground activations and events — boohooMAN will be embedded into the spaces where our players play and connect.
boohooman power tournament
The partnership also marks the launch of a major new national tournament: the boohooMAN Power Cup. Taking place at Powerleague venues throughout May, the competition culminates in a grand final on 20th June at Shepherds Bush — right in the heart of FIFA World Cup 2026 season. Teams who enter will be in with a chance of winning £20,000. Registrations are open now, so get your team signed up before places run out.
“elevating the brand”
John Gillespie, Chief Executive of Powerleague
“It’s amazing to be adding a fashion-first, culture-led partner to our commercial ecosystem, supporting us with elevating the brand further into that lifestyle and entertainment space. The scale and influence of boohooMAN and the gravitas of the brand, will in turn not only support in elevating the experience of our existing community, but also reach new ones and drive increased engagement in the Powerleague offering.”
Samir Kamani, CEO of boohooMAN
“Football is at the heart of our customer, their culture, their communities, and how they express themselves. The partnership between boohooMAN and Powerleague feels like such a natural fit given our shared audience demographic, as we look to build and grow our communities together. We want to move beyond a brand that people simply wear, to a brand built around experiences, and this partnership allows us to achieve just that.”
what it means for you
Whether you’re a regular league player or someone who drops in for a social kick-about, this partnership is all about enhancing your experience at Powerleague — on and off the pitch. Expect more activations, more events, and more reasons to be part of the Powerleague community. And if you want to be in with a shot at that £20,000 prize, there’s never been a better time to round up your five-a-side crew and register for the boohooMAN Power Cup.
