what it means for our players
This partnership is all about the confidence it takes to give it a go, whatever your ability. That’s what Powerleague is about every week, from seasoned regulars to first-timers. It’s also why Old Spice is such a good fit: they want you to smell like you nailed it, even if you didn’t. Throughout the season, Old Spice will be part of the Powerleague experience you see week to week.
You’ll spot them in the Highlights Hub, which celebrates the standout moments on the pitch, and in and around our clubs at Battersea, Shoreditch and Manchester. They’ll also be part of the story on league tables and across our social channels.
sampling the season ahead
You’ll get to try Old Spice for yourself, too. Product sampling is coming to Powerleague locations, bringing the Smell Like You Nailed It attitude to the grassroots game.
John Gillespie, our CEO, says the partnership gives players “something extra to enjoy, on and off the pitch” during one of our busiest and most competitive periods. Henry Turnbull, UK Brand Manager at Old Spice UK, sums it up: football’s best moments are “the chances you take” as much as the goals you score.